Advertising

CSB advertising is split into two parts, local distributor advertising and corporate advertising.

CSB distributors are primarily responsible for all local advertising objectives however CSB will provide assistance if requested. CSB have numerous template advertising solutions which can be customised to reflect an individual distributors focus or target market for local advertising objectives.

In addition to helping distributors plan, design and organise local advertising campaigns, CSB are very focused on reviewing the results from each campaign and using the results to refine future advertisements and maximising each distributors growth potential.

Distributors receive an enormous amount of insight into advertising techniques and concepts throughout the year in the advertising focus section of the CSB weekly newsletter. The annual advertising workshop which is scheduled in the quarterly CSB workshop calendar, is presented by an advertising professional who highlights key industry trends and techniques and provides practical advice and guidance to each individual distributor.

Local advertising objectives can quite often become very costly exercises and tend make up a large portion of the operating budget in any business. CSB distributors are fortunate enough to benefit from an advertising rebate incentive which provides valuable funds to distributors to invest back into local advertising campaigns.

CSB corporate advertising objectives are divided among most conventional advertising mediums depending on the target market and sales objectives. The design and theme of CSB corporate advertising will change depending on the target market and location of the advertisement. Quite often CSB will run specials and promotions in specific areas and therefore ad layouts and designs can differ, however an even spread of promotion is provided to all distributors nationally.

CSB are focused towards maximising the exposure of the CSB brand and strengthening the groups market position, therefore as the group grows so will the corporate advertising activities.